Brooklyn Grooming

Brooklyn Grooming ®

  "It Is better to fail in originality, than to succeed in imitation" ~ Herman Melville
Alfredo and Mckenzie met while working at a bar in Silverlake Los Angeles. Their friendship has been going strong for well over 10 years. Neither of them realized that their mutual love of design would land them careers in the beauty industry. In time, they both realized that they also shared similar values and lived their lives by many of the same basic principles.

One thing they agree on is that true beauty is rooted in authenticity. From the development of their recipes and the preparation of their products to the look of their packaging and daily business practices, they strive to underscore every action with what is simple and natural.

Every batch of every product is dosed, measured and prepared by hand in their beautiful studio in Brooklyn New York. Nothing is mass-produced and they feel this is one way of staying close to their clients’ needs. The passion, the precision and the love they pour into every balm, wax and serum is passed—quite literally—from their hands to yours.

Their exclusive (and top secret) recipes include organic vegetable butters, beeswax, herbs and essential oils—trusted ingredients revered since antiquity for their healthful and beautifying properties. There are no chemicals or industrial byproducts like the ones found in most cosmetics today.
They house their products in vintage amber tinctures and old-fashioned pomade tins. Their “apothecary aesthetic” recalls classic elegance, and it suggests a simpler time when grooming was paramount in our society to all men.