Like proud parents, we really could go on and on about what makes it unlike any other body serum on the market, but we’ve narrowed down the attributes to three main points:
Texture: As an oil based serum, it nourishes your skin with a bevy of mother nature’s gifts (think nutrient rich vitamins, essential fatty acids and antioxidants) that absorb faster and deeper than a lotion would. Light enough to be used daily in place of lotion, its unique silky texture absorbs quickly without leaving any greasy residue. Plus, unlike a lotion, it doesn’t contain any blocking or thickening agents so it won’t trap moisture.
Effectiveness: This liquid gold softens, smoothes, brightens and tones your skin, while preventing and minimizing the appearance of stretch marks and premature wrinkles. We constantly receive feedback from customers that are seeing their stretch marks and scars diminishing and even disappearing. One of our customers, a woman in her 40s, reported that the first stretch marks she noticed at the start of her pregnancy disappeared within two weeks of starting to use our serum daily. Another tester noticed that the stretch marks on her hips had become significantly less visible within four months of massaging the serum into the targeted area twice a day, despite having been there for over 8 years. Its calming effects also make it ideal for after-sun care.
Ingredients: In line with our “less is more” philosophy, every ingredient serves a specific purpose and is included for a specific reason. In fact, its formula took over 2 years to finalize. Keep scrolling for a breakdown of the key ingredients and the unique benefits they provide.
Key ingredients and their benefits:
Olea Europaea (Olive) Fruit Oil - The organic Moroccan olive oil we use contains a rare and potent polyphenol compound that provides highly effective antioxidant and anti-inflammatory benefits to combat wrinkling and discoloration. It also comes from the same women’s cooperative we work with to source our prickly pear seed and argan oils.
Cucumis Sativus (Cucumber) Seed Oil - Rich in omega-6 fatty acids and vitamins B1 and C, cucumber seed oil actively detoxifies the skin, retains moisture and wards off free radicals. Anti-inflammatory properties? Check! The presence of acids in cucumber seed oil helps reduce the inflammation caused by skin ailments like acne, rashes and other environmental irritants. No wonder No.7 Ayour is so soothing after exposure to the sun.
Rosa Moschata (Rosehip) Seed Oil - This Chilean seed oil stimulates the production of collagen and elastin, effectively aiding in the reduction of the appearance of stretch marks and scars. By nourishing and hydrating the cells, it helps reduce the appearance of (even deep) pre-existing wrinkles and delays the onset of new ones. It also contains melanin, whose self-generation properties prevent signs of photo-aging such as sun spots and hyper-pigmentation.
Opuntia Ficus Indica (Prickly Pear) Seed Oil - Extremely rich in Phytosterols, omega-6 essential fatty acids, and vitamin E, prickly pear seed oil helps promote faster skin cell turnover. MUN’s signature ingredient, the impressive results that prickly pear garners led to the inception of the brand and the launch of our inaugural product, No.1 Aknari Brightening Youth Serum. Our body serum has it to thank for moisturizing and softening your skin, restoring elasticity and neutralizing free radicals that cause signs of aging.
Tocopherol (Vitamin E) - A skin care superstar, there is no doubt that vitamin E delivers on its promises. It prevents wrinkle formation by blocking free radical damage and treats wrinkles by boosting collagen production, supporting new skin cell growth and speeding up cell regeneration. The antioxidants and moisture it provides makes it a natural healer. Several studies link vitamin E to the reduction of damage caused by sun exposure and suggest that it helps fight free radicals.
Lavandula Angustifolia (Lavender) Oil, Boswellia Carterii (Frankincense) Oil, Citrus Aurantium (Neroli) Oil - Our unique blend of essential oils of lavender, neroli and frankincense works to soothe skin and regenerate cells, while also boasting aroma-therapeutic benefits. These ingredients were specifically considered for their benefits for the skin as well the mind. The resulting scent is the first thing people notice as it has a relaxing and refreshing effect, but these essential oils are not just here to smell pretty: lavender regenerates cells, neroli is great for dry and mature skin, and frankincense reduces fine lines and soothes the skin. When combined with the fruit and seed oils above, these essential oils also help our body serum penetrate better, making for the non-greasy and fast absorbing texture that has experts, bloggers and customers alike referring to it as unlike any other body serum.
How to use it:
Though applying it on damp skin after the shower will lead to optimal results, our body serum quenches your skin and leaves it glowing and smooth when applied to dry skin as well. Appropriate for all skin types (including sensitive), it’s also safe for women who are expecting or nursing. For stretch marks and scars, we suggest massaging the serum onto areas of specific concern first and then smoothing out to the rest of your body. Short on time? The non-greasy formula makes it ideal for use anytime, anywhere, so you’ll be ready to head out the door almost instantly.
MUN’s Founder, Munemi Imai shares what inspired her to formulate No.7 Ayour Body Toning Serum..
“I wanted to close the texture gap between body oil and lotion so people can enjoy the full benefit of what body oil can offer without having have to deal with greasiness.”*
and a behind the scenes peek at her process...
“For me, creating a formula to achieve the texture and performance I seek starts with a lot of reading, research and sourcing various plant oils from different suppliers. I source from multiple suppliers for each ingredient to test the texture, smell and quality. I then select the main ingredients and start creating different formulas. I test them until I get to the point where I can start tweaking and adjusting a little amount of each ingredient to make it just right.”*
*(these quotes previously appeared in an interview Munemi did with Sarita Coren)
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